New Rewards Experience

TCA+ REWARDS

SIGN UP / VIEW YOUR REWARDS

We are committed to connect and reward our valued guests.
Join us as a TCA+ Rewards member today and get rewarded
while enjoying your favourite coffee and meal at our stores!

GET STARTED ON YOUR REWARDS JOURNEY

1

SIGN UP

Register an account with us through our 
webapp on your mobile/desktop

Save card to your home screen for easy access 

2

VISIT OUR STORES

Receive COÏNS with every purchase when you present your account details/QR Code upon payment.

Upgrade your membership tier by topping up store value credits to enjoy daily savings up to 15%! (Top-ups are in denominations of $10)

3

GET REWARDED

Collect COÏNS to unlock exclusive rewards.

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EXCLUSIVE PRIVILEGES

Stay Connected

Latest news and promotions

Members-Only

Exclusive flash sales

COÏNS Rewards

Redeem cash vouchers & more

Referral Rewards

Invite friends and get rewarded

membership tiers benefits

WHITE
-
Free to join!

    ✓ Referral Rewards
        • 5 COÏNS to Referee
        • 5 COÏNS to Referrer
    ✓ Access to members-only
GOLD
10% off total bill every visit
One-time top up of $150
stored value to qualify

      ✓ Enjoy 2 x welcome coffees on us!

      ✓ Birthday treats
          • 1 x Complimentary coffee
          • 1 x Complimentary cake/tart
          • Earn Double COÏNS
             on your birthday month

      ✓ Referral Rewards
          • 5 COÏNS to Referee
          • 10 COÏNS to Referrer

      ✓ Access to members-only promotions

    BLACK
    15% off total bill every visit
    One-time top up of $600
    stored value to qualify

      ✓ Enjoy 5 x welcome coffees on us!

      ✓ Birthday treats
          • 1 x Complimentary main
          • 1 x Complimentary coffee
          • 1 x Complimentary cake/tart
          • Earn Double COÏNS
             on your birthday month

      ✓ Referral Rewards
          • 5 COÏNS to Referee
          • 20 COÏNS to Referrer

      ✓ Access to members-only promotions

    COÏNS REWARDS

    How to earn
    EVERY $1 SPENT = 1 COΪN
    • Earn COÏNS for every purchase made in our stores
    • Receive bonus COÏNS  from special campaigns 
    • Receive 2x COÏNS  on your birthday month.      (Gold & Black Members only)
    Benefits
    In exchange for COΪNS, 
    you will be able to redeem:
    • e-Cash vouchers 
       $1 = 100 COÏNS
       $5 = 500 COÏNS
       $10 = 1000 COÏNS
       $50 = 5000 COÏNS
    • Special treats (Coming soon!) 
    T&C
    For all TCA+ Rewards members
    • Daily cap of 100 COÏNS per member
    • COïNS validity: 1 year
    • Not applicable for top-up credits and                  purchase of coffee subscriptions

    FREQUENTLY ASKED QUESTIONS

    What is TCA+ Rewards?
    TCA+ Rewards is a loyalty programme that rewards our valued guests. Members are able to earn COÏNS upon every purchase, enjoy exclusive flash deals and enjoy dine-in promotions. COÏNS can be then used to redeem e-cash vouchers and more!
    How do I register as a member?
    Signing up is easy! You can join us as member by registering here: 

    https://sg-membership.thecoffeeacademicssg.com


    What are the different membership tiers and how can I qualify for them?
    White Member: Free to join! No minimum spend or stored value credits required
    Gold Member: One-time top-up of $150 stored value to qualify
    Black Member: One-time top-up of $600 stored value to qualify

    Once you top-up the respective minimum stored value credits, you will be automatically upgraded to the Gold/Black tier and are immediately able to enjoy the benefits applicable with the upgraded tier. 

    Note: Each membership tier is valid for 90 days from the date that you attained your new tier
    When will my membership tier cycle end/expire and how do I maintain it?
    White Membership: There is no minimum spend/top-up required to maintain this tier.

    Gold Membership: Your membership tier cycle will end after 90 days (from the date you attained your new tier).  To maintain this tier, you will need to renew your membership by doing a one-time top up of $150.

    Black Membership: Your membership tier cycle will end after 90 days (from the date you attained your new tier). 
    To maintain this tier, you will need to renew your membership by doing a one-time top up of $600.

    Example: On 01 January 2023, you placed a one-time top up of $150 and were upgraded from White to a Gold membership. Your Gold membership tier cycle is from 01 January to 31 March 2023 (90 days). If you do not maintain your membership by making a 2nd top up of $150 (lump sum amount) within this cycle period, your membership tier will revert back to White on 1 April 2023.

    However, the rewards that you were entitled to with your Gold tier will remain in your account till its expiration date (This excludes the entitled store discount of 10% off each purchase).
    How do I load credits (stored value) into my account and how do I use them?
    You can load credits and utilise them like an e-wallet platform at any The Coffee Academics stores in Singapore or through our TCA+ Rewards web app (Coming soon!).  

    Top-up credits are in denominations of $10. Upon successful payment, your stored value will be immediately reflected on your account and you will receive a confirmation email on this transaction.
    Will my credits (stored value) expire?
    No, your credits will have no expiry date and will remain in your account. 
    Do note that once these credits are transacted into your TCA+ Rewards account, we are unable to transfer, refund or exchange these credits for cash.
    How do I earn COΪNS? Will they expire?
    Earn and collect COΪNS for every purchase made in our stores! Do note that all COΪNS are valid for 1 year.

    For every S$1 spent, you will earn 1 COΪN. This is valid for all payment methods.
    Look out for special campaigns to receive bonus COΪNS!

    For Gold/Black members, enjoy double COΪNS on your birthday month! 
    Note: The maximum no. of COΪNS you can earn daily is 100 COΪNS. COΪNS earned are based on your final total bill at our stores. Do note that COΪNS are not able to be earned for top-up credits and coffee subscriptions.
    What can I redeem with my COΪNS? 
    In exchange for COΪNS, you will be able to redeem the following e-cash vouchers:  
    $1 = 100 COΪNS | $5 = 500 COΪNS | $10 = 1000 COΪNS | $50 = 5000 COΪNS 

    Explore our "Discover Rewards” page on your account for current rewards. (More special treats coming your way!)
    How do I view and redeem my rewards?
    Your eligible rewards will appear on your Rewards page under the Available Rewards section. 

    To redeem your rewards, simply present your account with the QR code on the home page or the registered mobile number and inform our staff that you'd like to use the respective rewards during payment.
    Will my rewards expire?
    Yes, each reward has an expiry date stated on its listing. 

    Rewards that have been used will appear on your “Rewards" page under “History”. Expired rewards will be removed from your Available Rewards selection.

    Do note that as extensions on expiry dates are not allowed, do redeem your rewards before they expire!
    What are coffee subscriptions?
    Coffee Subscriptions are a pre-paid purchase of 10 cups of coffee for $55 (U.P. $7.50 per coffee) These subscriptions can be purchased at our stores and will be credited into your TCA+ Rewards account.

    To redeem your coffee, simply provide our staff with your account details via the QR code (on your Home page) or the registered mobile number under your account and let us know that you would like to use your e-coupon upon payment.

    Note: This is an exclusive offer for TCA+ Rewards members and can only be purchased via top-up credits.
    I would like to set up a corporate account under my company. How do I proceed?
    Companies are able to reward their employees with exclusive discounts and coffee credits on a regular basis by opening a corporate account with us! Corporate account holders are also able to enjoy private coffee workshops, explore gifting solutions and arrange a variety of food and coffee caterings as part of their corporate package.

    To find out more, drop us an email at contactus.singapore@theacademicsgroup.com
    I am having issues with my account, how do I get help?
    Please drop us an email at contactus.singapore@theacademicsgroup.com and we will get back to you soon!