New Rewards Experience
TCA+ REWARDS
We are committed to connect and reward our valued guests.
Join us as a TCA+ Rewards member today and get rewarded
while enjoying your favourite coffee and meal at our stores!
Join us as a TCA+ Rewards member today and get rewarded
while enjoying your favourite coffee and meal at our stores!
GET STARTED ON YOUR REWARDS JOURNEY
1
SIGN UP
Register an account with us through our
webapp on your mobile/desktop
Save card to your home screen for easy access
2
VISIT OUR STORES
Receive COÏNS with every purchase when you present your account details/QR Code upon payment.
Upgrade your membership tier by topping up store value credits to enjoy
daily savings up to 15%! (Top-ups are in denominations of $10)
3
GET REWARDED
Collect COÏNS to unlock exclusive rewards.
EXCLUSIVE PRIVILEGES
Stay Connected
Latest news and promotions
Members-Only
Exclusive flash sales
COÏNS Rewards
Redeem cash vouchers & more
Referral Rewards
Invite friends and get rewarded
membership tiers benefits
WHITE
- ✓ Referral Rewards
• 5 COÏNS to Referee
• 5 COÏNS to Referrer
✓ Access to members-only
GOLD
stored value to qualify
- ✓ Enjoy 1 x coffee on us upon every top-up of $200!
✓ Birthday treats
• 1 x Complimentary coffee
• 1 x Complimentary cake/tart
• Earn Double COÏNS
on your birthday month
✓ Referral Rewards
• 5 COÏNS to Referee
• 10 COÏNS to Referrer
✓ Access to members-only promotions
- Membership Validity: 180 Days from top-up date
BLACK
stored value to qualify
- ✓ Enjoy 2 x coffee on us upon every top-up of $500!
✓ Birthday treats
• 1 x Complimentary main
• 1 x Complimentary coffee
• 1 x Complimentary cake/tart
• Earn Double COÏNS
on your birthday month
✓ Referral Rewards
• 5 COÏNS to Referee
• 20 COÏNS to Referrer
✓ Access to members-only promotions
- - Membership Validity: 180 Days from top-up date
COÏNS REWARDS
EVERY $1 SPENT = 1 COΪN
• Earn COÏNS for every purchase made in our stores
• Receive bonus COÏNS from special campaigns
• Receive 2x COÏNS on your birthday month. (Gold & Black Members only)
In exchange for COΪNS, you will be able to redeem:
• Special treats
More details below!
For all TCA+ Rewards members
• Daily cap of 100 COÏNS per member
• COïNS validity: 1 year
• Not applicable for top-up credits and purchase of coffee subscriptions
Redeem these special treats during your next visit with us!
20 COΪNS
Any add-on for your coffee
(Worth up to $1.6)
60 COΪNS
Any pastry
(Worth up to $6.4)
120 COΪNS
Curly Fries with Dip Trio
(Worth $17)
200 COΪNS
The Academics Breakfast
(Worth $29)
400 COΪNS
TCA House Blend Coffee Bean - 1kg (Worth $66)
FREQUENTLY ASKED QUESTIONS
What is TCA+ Rewards?
TCA+ Rewards is a loyalty programme that rewards our valued guests. Members are able to earn COÏNS upon every purchase, enjoy exclusive flash deals and enjoy dine-in promotions. COÏNS can be then used to redeem special treats.
How do I register as a member?
Signing up is easy! You can join us as member by registering here:
https://sg-membership.thecoffeeacademicssg.com
What are the different membership tiers and how can I qualify for them?
White Member: Free to join! No minimum spend or stored value credits required
Gold Member: One-time top-up of $200 stored value to qualify
Black Member: One-time top-up of $500 stored value to qualify
Once you top-up the respective minimum stored value credits, you will be automatically upgraded to the Gold/Black tier and are immediately able to enjoy the benefits applicable with the upgraded tier.
Note: Each membership tier is valid for 180 days from the date that you attained your new tier
When will my membership tier cycle end/expire and how do I maintain it?
White Membership: There is no minimum spend/top-up required to maintain this tier.
Gold Membership: Your membership tier cycle will end after 180 days (from the date you attained your new tier). To maintain this tier, you will need to renew your membership by doing a one-time top up of $150.
Black Membership: Your membership tier cycle will end after 180 days (from the date you attained your new tier).
To maintain this tier, you will need to renew your membership by doing a one-time top up of $600.
Example: On 01 January 2023, you placed a one-time top up of $200 and were upgraded from White to a Gold membership. Your Gold membership tier cycle is from 01 January to 30 June 2024 (180 days). If you do not maintain your membership by making a 2nd top up of $200 (lump sum amount) within this cycle period, your membership tier will revert back to White on 31 June 2024.
However, the rewards that you were entitled to with your Gold tier will remain in your account till its expiration date (This excludes the entitled store discount of 10% off each purchase).
Gold Membership: Your membership tier cycle will end after 180 days (from the date you attained your new tier). To maintain this tier, you will need to renew your membership by doing a one-time top up of $150.
Black Membership: Your membership tier cycle will end after 180 days (from the date you attained your new tier).
To maintain this tier, you will need to renew your membership by doing a one-time top up of $600.
Example: On 01 January 2023, you placed a one-time top up of $200 and were upgraded from White to a Gold membership. Your Gold membership tier cycle is from 01 January to 30 June 2024 (180 days). If you do not maintain your membership by making a 2nd top up of $200 (lump sum amount) within this cycle period, your membership tier will revert back to White on 31 June 2024.
However, the rewards that you were entitled to with your Gold tier will remain in your account till its expiration date (This excludes the entitled store discount of 10% off each purchase).
How do I load credits (stored value) into my account and how do I use them?
You can load credits and utilise them like an e-wallet platform at any The Coffee Academics stores in Singapore or through our TCA+ Rewards web app.
Top-up credits are in denominations of $10. Upon successful payment, your stored value will be immediately reflected on your account and you will receive a confirmation email on this transaction.
Will my credits (stored value) expire?
No, your credits will have no expiry date and will remain in your account.
Do note that once these credits are transacted into your TCA+ Rewards account, we are unable to transfer, refund or exchange these credits for cash.
Do note that once these credits are transacted into your TCA+ Rewards account, we are unable to transfer, refund or exchange these credits for cash.
How do I earn COΪNS? Will they expire?
Earn and collect COΪNS for every purchase made in our stores! Do note that all COΪNS are valid for 1 year.
For every S$1 spent, you will earn 1 COΪN. This is valid for all payment methods.
Look out for special campaigns to receive bonus COΪNS!
For Gold/Black members, enjoy double COΪNS on your birthday month!
Note: The maximum no. of COΪNS you can earn daily is 100 COΪNS. COΪNS earned are based on your final total bill at our stores. Do note that COΪNS are not able to be earned for top-up credits and coffee subscriptions.
For every S$1 spent, you will earn 1 COΪN. This is valid for all payment methods.
Look out for special campaigns to receive bonus COΪNS!
For Gold/Black members, enjoy double COΪNS on your birthday month!
Note: The maximum no. of COΪNS you can earn daily is 100 COΪNS. COΪNS earned are based on your final total bill at our stores. Do note that COΪNS are not able to be earned for top-up credits and coffee subscriptions.
What can I redeem with my COΪNS?
In exchange for COΪNS, you will be able to redeem special treats.
Explore our "Discover Rewards” page on your account for current rewards.
Explore our "Discover Rewards” page on your account for current rewards.
How do I view and redeem my rewards?
Your eligible rewards will appear on your Rewards page under the Available Rewards section.
To redeem your rewards, simply present your account with the QR code on the home page or the registered mobile number and inform our staff that you'd like to use the respective rewards during payment.
Will my rewards expire?
Yes, each reward has an expiry date stated on its listing.
Rewards that have been used will appear on your “Rewards" page under “History”. Expired rewards will be removed from your Available Rewards selection.
Do note that as extensions on expiry dates are not allowed, do redeem your rewards before they expire!
Do note that as extensions on expiry dates are not allowed, do redeem your rewards before they expire!
What are coffee subscriptions?
Coffee Subscriptions are a pre-paid purchase of 10 cups of coffee for $55 (U.P. $7.50 per coffee) These subscriptions can be purchased at our stores or through web app and will be credited into your TCA+ Rewards account.
To redeem your coffee, simply provide our staff with your account details via the QR code (on your Home page) or the registered mobile number under your account and let us know that you would like to use your e-coupon upon payment.
Note: This is an exclusive offer for TCA+ Rewards members and can only be purchased via top-up credits.
To redeem your coffee, simply provide our staff with your account details via the QR code (on your Home page) or the registered mobile number under your account and let us know that you would like to use your e-coupon upon payment.
Note: This is an exclusive offer for TCA+ Rewards members and can only be purchased via top-up credits.
I would like to set up a corporate account under my company. How do I proceed?
Companies are able to reward their employees with exclusive discounts and coffee credits on a regular basis by opening a corporate account with us! Corporate account holders are also able to enjoy private coffee workshops, explore gifting solutions and arrange a variety of food and coffee caterings as part of their corporate package.
To find out more, drop us an email at contactus.singapore@theacademicsgroup.com
To find out more, drop us an email at contactus.singapore@theacademicsgroup.com
I am having issues with my account, how do I get help?
Please drop us an email at contactus.singapore@theacademicsgroup.com and we will get back to you soon!